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CRM Analyst

Advertiser
Harnham
Company
Harnham
Date Posted
25th October 2016
Reference
VAC-22898
Category
Analyst
Location
London
Benefits
Benefits
Salary
£30,000 to £40,000 Per Annum
Contract Type
Full Time

CRM Analyst

In this role as a CRM Insight Analyst you will assist the client's CRM team in designing and implementing robust CRM experiments, allowing them to iteratively improve their campaigns based off of accurate performance feedback. They will be comfortable combining large data sets and presenting the results in a succinct and easy to digest format.

The role will also include building out Tableau reporting around all CRM activities to ensure that the team can self-serve views of their comparative performances. Knowledge of statistical significance as applied to experiment results is crucial.

Any deeper insights into the impact of CRM on the customer base will also be part of this role's remit. The ability to distil data into insightful and actionable results is key here. The role will assist the CRM team in becoming more sophisticated in targeting over time so basic knowledge of segmentation and predictive modelling a plus.

The role will be the go-to person for any CRM performance queries, so the ability to identify the relevant data and access it rapidly are qualities needed for this role.


THE ROLE

You will play a key role in:

  • Optimising the conversion process from registration through to early life for new customers
  • Maximising customer value and long term retention throughout the customer lifecycle from early life through to maturity
  • Conduct deep dives into CRM performance over time
  • Liaise with the CRM team to understand their goals and activities
  • Create reporting that allows a full picture of the performance of the client's CRM team


SKILLS AND EXPERIENCE

  • 2+ years experience as an analyst, supporting CRM/marketing teams in industry
  • Bachelors/Masters degree in a qualitative field (e.g. mathematics, statistics, economics etc)
  • Knowledge of online/offline sports betting and gaming an advantage
  • Knowledge of experiment design a distinct advantage
  • Solid SQL and Tableau skills essential


BENEFITS
My client is looking to pay anywhere from 30-40k basic with a good pension, private healthcare and bonus on top with the package.
The chance to work for a globally recognised company.


HOW TO APPLY
If you are an ambitious and motivated CRM professional looking for a new opportunity then please register your interest by sending your CV via the Apply link on this page


KEYWORDS
SQL, CRM, Analyst, Analytics, CRM Analyst,

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